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| Directory » People and Society » Business » Advertising
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Advertising |
trades of Advertising |
| advertisement, commonly called AD, or ADVERT, a public announcement, generally printed or oral, made to promote a commodity, service, or idea. The first advertisements were circulated by public criers, who in ancient times announced the sale of various products to passersby. An advertisement that offered a reward for a runaway slave and is estimated to be 3,000 years old was discovered in the ruins of Thebes. The oral advertisement, however, was most popular until the invention of the printing press in c. 1450, after which advertisements became more plentiful and sophisticated, the advertiser using persuasion and suggestion to increase patronage. The word advertisement with its present meaning was first used in The Taller of September 1710. During the 18th and 19th centuries, advertisements were still carried on handbills, posters, and leaflets; however, such media lacked the tremendous circulation of newspapers and magazines, which carried the majority of advertisements during this period. Newspaper anf magazine advertisement, popularized jingles and slogans, offered the latest fashions, and guaranteed cures with patent medicines. With the dissemination of radio in the 1920s and television in the t940s, advertisements became more influential and complex, often based on the results of motivational research. In the second half of the 20th century, television is surpassed only by periodicals as the most popular medium for advertisement. advertising design, concerns the aesthetic aspects of visual communication in advertising media. The text article covers the relation of advertising design to other arts and to technology; psychology; the advertising designer; kinds of media; and historical development. |
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PR: 5 | Advertising & Reciprocal Link Checker - Site Info Having trouble keeping track of your advertising and reciprocal links? Link Checkup allows you to easily monitor link exchanges or purchased links to make sure they are still linking to your site. http://www.mystikmedia.com/link-checkup.asp |
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PR: 3 | Business Card Template - Site Info Offers printable business card templates in varieties of categories that suit your business or style. http://www.free-business-card-templates.com/ |
PR: 0 | Letterhead - Site Info Free professional business letterhead design templates. Choose from varieties of designs and colors. http://www.letterhead-design.net/ |